- RSM
Rosenberg Strategic Marketing
(Re)building a brand in the minds of customers follows different rules than traditional communication with the media, capital markets, or suppliers. What matters here is not press releases or holding statements, but recognisability, emotional resonance, and a consistent brand experience across all touchpoints. That’s why we established Rosenberg Strategic Marketing – a dedicated unit for brand and marketing communication. Our team of content specialists, brand strategists, concept developers and creatives designs formats, stories, and campaigns that bring brands to life – both internally and externally.
Our focus lies in content-driven brand management. We create impactful, audience-relevant content, design cross-channel brand experiences, and support the operational development of marketing structures. From brand positioning and employer branding to LinkedIn presence and campaign work – we deliver not just content, but also the processes, formats, and concepts behind it. Our team combines expertise in brand communication, journalism, and digital creation with a sharp sense for audiences, tone, and relevance.
Your Challenges
Is your company growing rapidly, but your marketing structures can’t keep up? Are you searching for a new marketing lead, but the handover is taking longer than expected? Has business picked up after a crisis, but the brand feels less sharp than before? Or has your marketing department been restructured, but roles, processes and goals are still unclear?
This is when clear direction is essential – both operationally and strategically. Rosenberg Strategic Marketing steps in to take temporary responsibility, refines your marketing communication, and realigns brand presence, channels and messaging. The result: a brand that stays sharp and customer relationships that stay strong.
The RosenbergSM team has an average of more than 20 years’ experience in the field of marketing communications. We develop campaigns for clients, take over the interim management of marketing departments and restructure communications departments. Our clients include the automotive, media and financial industries.
Brand- Positioning
When markets, customer needs or structures change, your brand needs a clear value proposition. We analyse and develop positioning and translate it into content and channels, from the claim to the USP. We ensure that your brand speaks and is understood (again).
Employer Branding
A strong employer brand is built on substance – and brought to life through smart, authentic communication. We develop employer value propositions, formats, and campaigns that highlight what truly sets your company apart. This enables top talent to see what makes your organisation unique – and why they should want to be part of it.
LinkedIn-Management
LinkedIn is now a key channel for visibility, relevance, and trust in the B2B space.
We develop tailored strategies, editorial plans, and content formats – precisely aligned with your target audiences, brand, topics, and communication objectives.
